Job Posting - Communications & Marketing Manager

Who we are

Cycle Toronto is a member-supported not-for-profit organization that works to make Toronto a healthy, safe and vibrant cycling city for all. We are focused on advocacy, education and encouragement, as we work to shape policy and infrastructure, and build community to transform our city’s cycling culture. We engage a diversity of people in our work, pursuing evidence-based solutions that make cycling a viable option for all Torontonians.
 

Terms of Employment

Full time, permanent position, 40 hours / week
Anticipated start date: June 2019 
Salary range: $42-000-$47,000 per year, pro-rated, commensurate with experience
Health benefits and a competitive vacation package are available upon completion of a successful 3-month probation period.

Reporting to the Executive Director and the Director of Programs & Engagement, the Communications & Marketing Manager will be responsible for all communications channels and help develop and share our culture and impact.
 

Roles & Responsibilities

• Oversee produce and distribution of new written and visual communications and compelling marketing materials (e.g., photography, videos, promotional messaging, presentations, partner deliverables for campaigns, programs and membership drives

• Create innovative and engaging content and maintain Cycle Toronto’s social media channels, website, Ring & Post e-newsletter, and online profiles using digital engagement tools and strategies (e.g. Hootsuite, Canva, Facebook Ads, SEO)

• Design and/or work with designers to produce compelling graphic and web materials for campaigns, programs, and events, ensuring brand consistency and accurate messaging

• Produce creative briefs, ensure brand standards are implemented,using Cycle Toronto’s graphic toolkit as needed

• Work with Cycle Toronto’s business members and program partners to deliver marketing resources. Create sponsorship materials and slide decks

• Work with photographers, videographers, and web developers to produce resources and promotional content for programs and events

• Deliver engaging communications to members and donors and help ensure member and donor fundraising targets are met

• Develop media releases and action alerts related to priority advocacy campaigns and programs; support the planning and execution of press conferences

• Manage monthly online mailing schedule to deliver coordinated and impactful messaging across thematic areas

• Evaluate and maintain up-to-date records of media coverage, web analytics, social media, partner & business member deliverables, event attendance, and other metrics to track performance and conversions as needed
   

Qualifications

• Familiarity with cycling in Toronto. Rides a bicycle and is passionate about building a healthy, vibrant, and safe cycling city for all

• Post-secondary degree or diploma, or equivalent experience. Preference for designation in communications, marketing, fundraising, public relations, urban planning, political science, or related field to the position

• Professional work experience in communications, fundraising and/or marketing with or within not-for-profit organizations

• Awareness of best practices for social marketing and storytelling for change. Interest in municipal politics, transportation, and/or grassroots advocacy

• Demonstrates proficiency in writing and editing compelling content for a variety of mediums and contexts

• Experience with and passion for social media and its ability to change the conversation

• Experience in developing and maintaining brand presence across all communications channels

• Has led or helped to lead graphic campaigns and is able to produce compelling web and communications materials

• Comfort with graphic design software: Adobe Design Suite (InDesign, Photoshop, Illustrator)

• Commitment to principles of equity, diversity, and inclusion. Demonstrates professionalism in working with a variety of stakeholders of diverse interests and backgrounds

• Comfortable both leading and taking direction and can prioritize multiple projects under competing deadlines

• Entrepreneurial and results-driven, taking initiative to grow Cycle Toronto’s audience and impact

Strong Assets

• Experience with Drupal, CMS databases, CSS and/or HTML

• Professional graphic design certification and/or experience

• Involvement with active transportation campaigns or Cycle Toronto’s campaigns

Application process

To apply, send your resume and cover letter to [email protected] with the subject line “Communications & Marketing Manager” by Thursday June 6, 2019. We will aim to hold interviews shortly thereafter. We thank all applicants for their interest but only those selected for an interview will be contacted.
Cycle Toronto values diversity and is committed to equity and inclusion. We encourage applications from people who reflect our city's diverse communities.  Accommodation in the hiring process and during employment will be provided in accordance with Ontario’s Human Rights Code.