Job Opportunity: Communications & Digital Marketing Manager

 

Job Opportunity: Communications & Digital Marketing Manager

 

Who we are:

Cycle Toronto is a member-supported not-for-profit organization that works to make Toronto a healthy, safe and vibrant cycling city for all. We are focused on advocacy, education and encouragement, as we work to shape policy and infrastructure, and build community to transform our city’s cycling culture. We engage a diversity of people in our work, pursuing evidence-based solutions that make cycling a viable option for all Torontonians.

 

Our Work Environment:

We’re a small team who gets a lot done and we hold personal accountability in high regard. We depend on each other and work collaboratively, yet manage many of our projects independently. We often work under tight deadlines and each team member delivers multiple projects at once. We are supported by hundreds of volunteers who pour their hearts into achieving our mission. We’re entrepreneurial and no task is too big or too small. We’re all committed to the goal of transforming Toronto into a world-class cycling city.
 

Reporting to the Executive Director, the Communications & Digital Marketing Manager will oversee all communications channels and help develop Cycle Toronto’s culture and impact.
 

Roles & Responsibilities:

  • Lead the strategy, production and distribution of new written and visual communications and promotional pieces (e.g., photography, videos, promotional messaging, presentations, infographics, partner deliverables, merchandise) for campaigns, programs and membership

  • Create innovative and engaging content and maintain Cycle Toronto’s social media channels, website, Ring & Post e-newsletter, and online profiles

  • Lead the creative direction and work with designers to produce compelling graphic and web materials for campaigns, programs, and events, ensuring brand consistency, accurate messaging, and vibrant engagement.

  • Produce creative briefs, ensure brand standards are implemented, and modify graphics / use Cycle Toronto’s graphic toolkit as needed

  • Work with photographers, videographers, and web developers to produce promotional content

  • Deliver strong communications to members and donors and help ensure member and donor fundraising targets are met

  • Develop media releases and action alerts related to priority advocacy campaigns and programs

  • Evaluate and maintain up-to-date records of media coverage, web analytics, partner & business member deliverables, event attendance, and other metrics

 

Qualifications:

  • Rides a bicycle for transportation and is passionate about the role of cycling in local politics, inclusivity, and city-building

  • Post-secondary degree or diploma, or equivalent experience. Preference for designation in communications, marketing, fundraising, public relations or related field to the position

  • Professional work experience in communications, fundraising and/or marketing with or within not-for-profit organizations

  • Demonstrates proficiency in writing and editing compelling content for a variety of mediums and contexts

  • Experience with and passion for social media and its ability to change the conversation

  • Experience in developing and maintaining brand presence across all communications channels

  • Has led or helped to lead graphic campaigns and is able to produce compelling web and communications materials

  • Working knowledge of Adobe Design Suite (InDesign, Photoshop, Illustrator)

  • Demonstrates professionalism in working with a variety of stakeholders of diverse interests and backgrounds

  • Comfortable both leading and taking direction and can prioritize multiple projects under competing deadlines

  • Entrepreneurial and results-driven, taking initiative to grow Cycle Toronto’s audience and impact

 

Strong Assets:

  • Experience with Drupal, CMS databases, CSS and/or HTML

  • Professional graphic design certification and/or experience

 

Terms of Employment:

Full time employment. 3 month probationary period. 40 hours per week to start immediately. $42,000-$45,000 per year (pro rated), with benefits and competitive vacation package. Successful applicant must be a current member of Cycle Toronto.
 

Application Procedure:

Please submit a letter of interest, a detailed resume, one writing sample, and a graphic sample of a project you worked on in one PDF package by Thursday September 28 to work@cycleto.ca with the following subject line: Communications & Digital Marketing Manager.

 

Cycle Toronto values diversity and we are an equal opportunity employer. We thank all applicants for their interest but only those selected for an interview will be contacted.

By Keagan Gartz on Sep 08, 2017

  

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