Communicating your Message

 Registration is closed for this event

How can cycling advocates be effective in sharing their message for safer streets? What are ways to leverage the range of communication mediums available to residents today? Join us for a conversation on the best ways to utilize social media and email and how to pick the right moment to share your message.


Headshot photo of Jessica Spieker Headshot photo of Tom Flood
Jessica Spieker, Spokesperson of Friends and Families for Safe Streets (FFSS) Tom Flood, creative, content and strategy with Rovélo Creative

About the speakers:

Tom Flood worked in advertising for many years and has most recently been developing creative, content and strategy through Rovélo Creative (

Jess Spieker’s life was ripped apart by road violence on Toronto’s deadly streets. A negligent driver slammed an SUV into Jess as she was riding her bike to work, breaking her spine, inflicting a brain injury and such severe soft tissue damage that Jess nearly died a second time as a result of blood clot complications. But the heavy, painful, frustrating life sentence inflicted on Jess was easily preventable. Now, as a spokesperson for Friends and Families for Safe Streets (FFSS), she advocates for life-saving changes like safe, Vision Zero street infrastructure and better laws. Jess' goal is to use her story and message to make sure the carnage, violence, pain, and lifelong grief inflicted on FFSS members can never happen to anyone else, ever again.


February 3rd, 2021 12:00 PM through  1:00 PM
Conference Fee
Registration fee
Non-member Rate CA$30.00
Member Rate CA$0.00
Donate CA$1.00