#BikeTOBloor

#BikeTOBloor header image. The graphic shows a washed-out photo of Bloor St looking west at Pauline Ave. In the foreground, two bicycles are shown locked to ring and posts. One bicycle is highlighted in yellow. Brighter yellow text overlaid reads #BikeTOB


Deputy Mayor and Ward 9 Davenport Councillor Ana Bailão, Ward 4 Parkdale-High Park Councillor Gord Perks, the Bloordale Village BIA, Bloorcourt Village BIA, Bloor by the Park BIA, Mirvish Village BIA, Bloor Annex BIA, and Cycle Toronto are highlighting the local and independent businesses on Bloor Street West throughout the month of September. The Bloor West Bikeway Extension has made it easy for Davenport residents to ride their bikes and shop locally. The campaign is intended to highlight the diversity of storefronts and businesses located on Bloor St and show cyclists where they can now bike and shop. With #BikeTOBloor, residents are encouraged to:

  1. Ride a bike to a store,
  2. Take a photo of your purchase, the shop, or the new bike lanes,
  3. Post your photo on social media and tag #BikeTOBloor

The campaign will run throughout the month of September and the four organizing partners will be re-sharing and highlighting photos of merchants and retailers on social media.

The pandemic has affected Torontonians lives in almost every way and has cast a spotlight on inequities in the city, including challenges residents face accessing food, employment, and transportation. With ActiveTO, Toronto has accelerated the cycling network plan to build nearly 40 kilometres of new temporary and permanent bike lanes this summer. These new cycling lanes, including the permanent Bloor St W Bikeway, provide safe alternatives to transit and driving through Davenport. The #BikeTOBloor campaign is intended to focus efforts in supporting local, small, independent businesses that may be struggling in the wake of the pandemic. With new bike lanes in the city, this is a great time for people to #BuyLocalBikeLocal and publicly show your support for the businesses that help you get through your every day life.

Why #BikeTOBloor?

The Bloor Bikeway Extension is here! This project improves the safety for all road users and was made possible through extensive community consultation and support. Now let's make sure we support our local business along the route. - Ward 4 Parkdale-High Park Councillor Gord Perks

As we start Bike Month, what better way to celebrate than come to Bloor to ride the new, extended bike lanes and support our local small businesses? We can exercise, commute, and shop safely with our friends and families. Together, we can show that the cycling community is supporting our business community. - Deputy Mayor and Ward 9 Davenport Councillor Ana Bailão

The success of the Bloor Street Bike Lane Pilot showed the positive economic impact more transportation options bring to our main streets like Bloor. With the new Bloor bike lane extension, you can safely ride your bike to more of your favourite shops, support more of your favourite restaurants, do more local errands and pick up groceries. Cycle Toronto is delighted to support this buy local campaign: because we know how easy it is to #BuyLocalBikeLocal and support our community. - Michael Longfield, Interim Executive Director, Cycle Toronto

Example Social Media Post

Participating Collaborators

 

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