#BikesLoveYonge presents: #BikeFridays

Cycle Toronto has partnered with Yonge Street Business Improvement Areas (BIAs) in Midtown to highlight the fantastic businesses and business owners located there. #BikesLoveYonge, encourages people to bike, shop, and dine along Yonge Street and share their experience on social media, promoting local shops, services and restaurants. #BikesLoveYonge has initially been focused on businesses on Yonge Street between York Mills Rd. to south of St Clair Ave. and has the support of the four business improvement areas: Yonge-St.Clair BIA, Midtown Yonge BIA, Uptown Yonge BIA, and Yonge Lawrence Village BIA.

In collaboration with the BIAs, the campaign features #BikeFridays, which offers special promotions and contests for people shopping by bike on Fridays.

Recognizing that the pandemic has taken a heavy toll on main street businesses, people living in Midtown want to see their local shops and restaurants recover. John Taranu, of Cycle Toronto Midtown, came up with the idea for #BikesLoveYonge, seeing it as a way for residents and people who bike to give back to the main street merchants.


“As a resident of Midtown I know the importance of having a vibrant shopping district within a short walk or bike ride. ‘Bikes Love Yonge’ is a way for local cyclists to give back to our businesses, help them recover and keep Yonge Street thriving.” - John Taranu, Midtown Toronto resident

The Uptown Yonge BIA represents businesses on Yonge Street between Roehampton Ave. and Glengrove Ave. The Executive Director says:

“Many people in our community ride a bike and want to see businesses in our BIA booming again. It’s been great that local cyclists from Cycle Toronto have offered their help with the Bikes Love Yonge campaign. For those merchants who are participating in this free promotion, social media will bring more customers to their doorsteps.” - Daly McCarten, Executive Director, Uptown Yonge BIA

Over the past two weeks volunteers from local Cycle Toronto groups and residents associations have been contacting business owners in Midtown to sign them up for the campaign. According to one local resident, many businesses have been eager to participate:

“It’s been great to have the support of the BIAs and the businesses that I’ve talked to really appreciate what we are trying to do for them. It’s easy for them to get involved  – we collect information about their hours, types of services and products they offer and the social media they use and take a few photos. By sharing this information through our social media networks and through all of our members, we can attract customers who bike to the area.”  Tom Worrall, member of the Lytton Park Residents’ Organization

How to participate

Help support local business on Yonge!

When: Every Friday this summer
Where: Yonge St - between York Mills Rdand just south of St Clair Ave

  1. Ride your bike and support a local business.
  2. Tell the shop employee you arrived by bike.
  3. Post about it on Instagram, Twitter, or Facebook
    • Include a photo of the business and your bike.
    • Use the hashtags: #BikesLoveYonge, #BuyLocalBikeLocal, and #BikeFridays
    • Tag @CycleYonge on Instagram or Twitter
    • Tag the local BIA and business (if possible)

Example social media posts

You can also check out the campaign on social media to see previous posts:

@CycleYonge on Twitter @CycleYonge on Instagram


Midtown Yonge

Want to support #BIkesLoveYonge, but aren't sure where to go? Check out businesses located along Yonge St in these areas:

Collaborating Partners


About Cycle Toronto Midtown and Cycle Don Valley Midtown

Cycle Toronto is a member-supported not-for-profit organization that works to transform our city’s cycling culture. #BikesLoveYonge is a collaborative campaign with volunteers from our local ward advocacy groups in Midtown – Cycle Toronto Midtown (Wards 8 and 12) and Cycle Don Valley Midtown (Wards 15 and 16).